Virtually 4 months after opening its first two U.S. locations in Los Angeles, Olive Younger is bringing its Korean beauty choices to much more American cities, due to an unique partnership with Sephora. Beginning Aug. 20, 19 Korean skin-care manufacturers will likely be out there in 500 Sephora places and on-line, with a special curation of merchandise throughout every location.
“Partnering with Korea’s primary health and beauty retailer, Olive Younger, expands U.S. customers’ entry to an unparalleled assortment of Korean magnificence, giving magnificence lovers the chance to discover and check out a few of the most coveted manufacturers and formulations from Korea,” Sephora EVP of Merchandising Carolyn Bojanowski stated in an announcement.
The combination consists of each established Olive Younger bestsellers (reminiscent of Banila Co, Ma:nyo and Torriden Abib) and newer viral manufacturers like Arencia and Whipped. It is all skin care (for now?), and merchandise lean closely into barrier restore, hydration and PDRN-infused formulation. Manufacturers like Abib, Rejuran Cosmetics, Sungboon Editor and Heveblue all have hero merchandise constructed across the regenerative ingredient.
Photograph: Courtesy of Olive Younger
“By combining Olive Younger’s merchandising experience and trend-driven curation with Sephora’s distinctive international retail platform and consumer expertise, this partnership will make the easiest of Korean magnificence extra accessible than ever earlier than,” Do-young Kim, govt vice chairman of U.S. Merchandising at CJ Olive Younger, stated in an announcement.
The U.S. debut will launch with a devoted Olive Younger area at Sephora’s Occasions Sq. flagship in New York Metropolis. Later this 12 months, the partnership will develop to further international markets, together with Hong Kong SAR, Singapore, Malaysia and Thailand, with the Center East, the UK and Australia deliberate for 2027.
