Demna continues to settle into his position as inventive director of Gucci. Appointed in March 2025, the Georgian designer staged his runway debut in February throughout Milan Fashion Week. On the marketing campaign entrance, Demna’s first for the Spring 2026 season was a flop. Kate Moss and Emily Ratajkowski dialed up the intercourse enchantment for the 2026 Gucci marketing campaign, and now Demna presents the 2026 “Era Gucci” marketing campaign providing. The graduate of Antwerp’s Royal Academy of Wonderful Arts locations himself behind the lens for the event and calls upon a legion of people who embody Gucci’s new (Tom Ford-esque) period. Alex Consani, Gabbriette, Rayssa Ricardo, Aida Buarat, Bianca Huisman, Breana Carson, and a number of others pose towards plain studio backdrops, every dressed within the assortment that reworks archival codes via trendy silhouettes.
Alex Consani, Gabbriette, Rayssa Ricardo & Extra for the 2026 Gucci Era Marketing campaign
Learn beneath the reactions of theFashionSpot’s discussion board members:
“Trash, however that’s most likely what Gucci must be proper now to show issues round,” commented KoV.
“I simply realized one thing: I can’t stand something he’s executed up to now, just like the mannequin forcibly holding a bag. It’s so cut-and-dry product placement. Lifeless,” critiqued susseinmcswanny.
“Demna THINKS he’s ‘critiquing’ consumerism, however it’s a drained and juvenile strategy. You may’t criticize the institution whereas being a beneficiary of it,” Squizree chimed in.
Nimsay commented: “This actually ought to’ve been shot by another person. Demna actually simply blasts each mannequin within the face with flash!”
“Free AI can generate higher outcomes than this mess,” scolded discussion board member fashionsavvvvvy.
See extra of the 2026 “Era Gucci” marketing campaign and click here to affix the dialog.
