These are the tales making headlines in vogue on Tuesday.
WYouth Releases First Subject
W Journal is unveiling WYouth (pronounced “Double Youth”), a by-product journal aimed toward teenagers, with its debut challenge arriving on newsstands Sept. 15. The thought got here from a textual content Sofia Coppola despatched to Ava Nirui suggesting a teen model of W, and Coppola later linked her with W‘s Editor-in-Chief Sara Moonves. For WYouth‘s first challenge, the theme facilities on connection and options Hailey and Justin Bieber on the quilt, together with Tyler, The Creator, Clairo, Chloë Sevigny, alongside different creatives and younger expertise. {WYouth}
Sabato De Sarno Named Inventive Director of Icicle
Icicle has named Sabato De Sarno as its new inventive director overseeing ladies’s and males’s ready-to-wear, equipment and eyewear, efficient with its Fall 2027 assortment. De Sarno most just lately served as Gucci’s inventive director earlier than exiting in February 2025. Icicle CEO and Co-Founder Ye Shouzeng stated the transfer displays Icicle’s ambition to pair world expertise with “Icicle’s deep cultural roots and industrial energy in China.” {Icicle}
Victoria’s Secret Works To Revive Pink
Victoria’s Secret CEO Hillary Tremendous is working to revive Pink, the retailer’s youth-focused model, after it misplaced half of its gross sales quantity over the previous decade. Beneath new management, Pink is being repositioned as “daring, playful, irreverent” and distinct from Victoria’s Secret’s “horny, glamorous, luxurious” identification, Pink President Ali Dillon informed The New York Times. The technique seems to be working as the corporate posted its fifth consecutive quarter of gross sales development, and Victoria’s Secret’s inventory is up greater than 39% this 12 months. {The New York Times/paywalled}
Shein’s Hong Kong Itemizing Falters Amid Profitability Issues
Shein has misplaced about $5 billion in market worth since its Hong Kong IPO, with shares closing 19% under their providing value regardless of a 3.2% rebound Monday. That marks the second-worst efficiency within the first 5 periods amongst Hong Kong listings that raised no less than $1 billion. Analysts level to considerations over tariffs, success prices and execution dangers tied to Shein’s market transition, together with slowing income development and a $99 million first-quarter loss. {Bloomberg/paywalled}
Ukrainian Style Week Continues Regardless of Russian Strikes
Ukrainian Style Week concluded Sunday in Kyiv regardless of Russian assaults that triggered air-raid alerts and compelled one present right into a shelter. Organizers reported rising momentum for the trade, with some manufacturers citing home gross sales development of as much as 70% and increasing worldwide distribution in markets together with France, Germany and the U.S. {Business of Fashion/paywalled}
How the Birkin Bag Is Complicating Hermès’s Watch Technique
Hermès has spent greater than 20 years constructing credibility as a severe watchmaker, reducing manufacturing by roughly 75% to spice up exclusivity. However knowledge from resale platform The RealReal reveals many consumers could also be buying watches merely to enhance their odds of securing a Birkin bag, then reselling them shortly. Mint-condition Hermès watches recoup solely 41% of their unique value on resale in 2026, far under Rolex and Cartier, and that worth has fallen by 10% over the previous 4 years at the same time as rivals’ resale values have climbed. {The Wall Street Journal/paywalled}
Nu Pores and skin Closes BeautyBio
BeautyBio, the skin-care system model Nu Pores and skin Enterprises acquired for $75 million in 2023, has closed after its gross sales collapsed and left it with “no remaining carrying worth,” in accordance with SEC filings. The closure ties to $5.9 million in wind-down expenses, following a $25.1 million impairment cost final 12 months. Founder Jamie O’Banion, who stepped down as CEO in 2024, known as Nu Pores and skin “a implausible companion.” The model joins Clarisonic and different magnificence system casualties because the class faces intensifying competitors from Okay-beauty gamers like Medicube. {Beauty Independent/paywalled}
Alastair McKimm Debuts Prototype Journal With Subject Zero
Photograph: Alasdair McLellan/Courtesy of Prototype
Alastair McKimm, former editor-in-chief of i-D turned impartial writer, has launched Subject Zero, the debut version of his new bi-annual print journal, Prototype, mixing vogue, design and artwork. The ad-free challenge options contributions from Marc Jacobs, Skepta, Tom Sachs, Arthur Jafa, Sterling Ruby, Steven Meisel and others, organized into 12 chapters drawn from McKimm’s profession and community. Alongside the journal, which is able to arrive in early 2027, Prototype debuts its first product collaboration, Chair Zero, with designer Pierre Castignola. {Fashionista inbox}
