Gant’s vacation 2026 marketing campaign imagines a winter getaway price dressing for, even when the night’s plans lengthen solely so far as the hearth. Right here, Finley Prentice joins Jarrod Scott in a lodge setting the place American sportswear accommodates the pleasures of staying in. A grey swimsuit worn with Honest Isle knitwear and a protracted white scarf establishes the method. The tailoring provides the patterned sweater a sharper body, whereas the knit provides the seasonal character often left to a festive tie.
Corduroy takes that relationship additional, its ribbed texture making a swimsuit really feel at residence beside timber partitions and a laid desk. A knit polo layered over a shirt retains the neckline relaxed, but there’s nonetheless a way of getting dressed for firm. Exterior, a shearling peacoat over a cable-knit turtleneck provides denim the burden and heat the mountain backdrop calls for.
The marketing campaign’s most interesting flip, although, comes fireplace, the place checked pajamas and a tartan gown obtain the identical consideration because the tailoring. With a chessboard shut by and presents stacked towards the fireside, leisure has its personal costume code.
Gant Vacation 2026 Marketing campaign
The winter wardrobe follows Gant’s fall 2026 outerwear edit with Justin Eric Martin, which takes shearling and layered tailoring to New York’s Higher East Aspect.
