Jonathan Simkhai’s newest collaboration extends past the runway. The designer joined forces with Frank Household Vineyards for a yearlong partnership supporting Gown for Success Worldwide, bringing collectively vogue and wine in help of a nonprofit that helps girls obtain financial mobility.
“[It’s] a company that empowers girls. And at Simkhai, we very a lot love girls’s empowerment,” the designer and inventive director informed Fashionista. “I believe that vogue has a method of actually giving confidence and empowering folks, making them really feel their greatest. There are such a lot of days [when] I get up and don’t really feel like doing one thing after which I’ve this superb outfit and I put it on and hastily ta-da, I can do it.”
The collab truly started throughout Simkhai’s Spring 2027 New York Fashion Week show, when the Frank Household workforce poured wine for visitors and celebrated with celebs at Simkhai’s after get together. It was a sneak peek on the new partnership: Simkhai x Frank Household Vineyards 2024 Napa Valley Cabernet Sauvignon ($90), accessible as a part of Frank Household Vineyards’ annual Frank for a Trigger charitable giving marketing campaign.
Simkhai translated the intricate guipure lace detailing on his Lina Lace Mini Gown from the Summer time 2026 assortment right into a customized wine bottle design. On Oct. 24, he introduced each the costume and the limited-edition Cabernet Sauvignon alongside his vacation assortment at a vogue present and luncheon in Napa Valley.
Photograph: Mahelly Ferreira for Drew Altizer Images
The lace element on the wine and all through his designs has a private that means, he informed attendees on the wine nation occasion. His grandfather had a lace mill in Iran within the Nineteen Seventies. “I at all times attempt to discover methods to include lace into my design,” he stated. “Lace is a vital material for us and I simply love the way in which that it feels sensual and [transparent] and architectural on the identical time.” He was additionally drawn to the juxtaposition of “one thing female with one thing architectural or graphic, one thing exhausting, one thing gentle,” a distinction that knowledgeable the bottle’s design.
The designer wished to work with Frank Household Vineyards as a result of each firms “actually love craftsmanship and a focus to element and actually take a variety of satisfaction in what we do: the workmanship, the craftsmanship, the method,” he says. Exhibiting his vacation assortment in Napa Valley additionally allowed him to achieve new prospects (there was a Simkhai pop-up with garments to purchase on-site).
“Having the ability to collaborate with industries exterior of vogue is at all times so eye-opening since you see totally different views as totally different enterprise house owners have totally different aims and alternative ways of working their companies and likewise the way in which that they attain folks,” he explains.
Photograph: Mahelly Ferreira for Drew Altizer Images
It’s additionally about celebration, Simkhai stated. “That is probably the most lovely day, probably the most good setting, being right here in Napa Valley amongst the nice vineyards and seeing vogue and clothes and ingesting wine and being amongst pals,” he continued. “A lot of what we do at Simkhai is about celebration and dressing for all times and dressing for these particular moments. And what higher approach to have a good time a second than with a glass in hand?”
Disclosure: Frank Household Vineyards paid for Fashionista’s journey and lodging to report this story.
