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    You are at:Home»Fashion Industry Insights»Prada Reclaims Its Spot as Fashion's Hottest Brand in Q3 2026
    Fashion Industry Insights

    Prada Reclaims Its Spot as Fashion's Hottest Brand in Q3 2026

    adminBy adminOctober 28, 2026No Comments4 Mins Read
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    After practically three years, Prada has reclaimed its prime place as trend’s hottest model on the Lyst Index for Q3 2026. This previous quarter, spanning July via September, Prada skyrocketed by 5 locations to regain the gold after final holding the title in This autumn 2023. Experiencing a 55% rise since Q2 (amid a well-received Spring 2027 present), the Italian home’s upward momentum was additionally mirrored in Lyst’s hottest merchandise rating: Prada’s $1,320 Wish Pouch got here in first place due to an nearly 500% uptick in demand.

    Photograph: Courtesy of Lyst

    Chanel and Miu Miu joined Prada on the prime of the rostrum, respectively taking the silver and bronze. Gucci got here in fourth place, adopted by Saint Laurent in fifth. Celine entered the highest 10 for the primary time on the heels of its Reebok collaboration, which claimed the third spot on the most popular merchandise listing.

    As for the newcomers, Dries Van Noten and Khaite made their Lyst Index debuts at numbers 16 and 20, respectively. With a 27% quarter-on-quarter demand spike, the previous additionally boasts the fifth-hottest product of Q3: the $845 Long Wrap Scarf-Skirt. Diesel stood out as this quarter’s solely re-entry at 18, as Glenn Martens’ electrical remaining bow pushed the label onto the listing for the primary time since Q1 2024.

    Photograph: Courtesy of Lyst

    Equipment dominated Lyst’s Q3 prime trend finds: Slouchy top-handle purses à la COS’ Trullo Flap Bag ($370) and Balenciaga’s Rodeo Bag ($4,590) turned summer season’s favourite model, whereas Cartier’s Tank Watch ($3,750) was the primary timepiece to enter the listing since 2021 as demand for the traditional silhouette rose 83% quarter-on-quarter.

    Following the resurgence of 2010s-era tendencies like mullet hems and mint-green colorways, Vans’ nostalgic Premium Authentic Sneakers ($80) are additionally resurfacing, with demand up 29% year-over-year. In the meantime, Phoebe Philo’s Peak Sunglasses ($520) reigned as this quarter’s undisputed prime shades as a consequence of a whopping 525% demand enhance in Q3.

    Along with rating trend’s huge luxurious gamers, Lyst additionally tracks the trade’s “shifting quick” manufacturers, or rising labels price keeping track of. Conner Ives — a New York-born designer presently primarily based in London — led Q3’s cohort, with the model seeing a 49% quarter-on-quarter elevate in searches. This buzz follows Ives’ latest stateside return to indicate at New York Trend Week for the primary time in September. Plus, the label’s Reconstituted Vintage Robe has develop into a well-liked pull amongst celebrities like Hailey Bieber, Kate Moss and Jennifer Lawrence.

    NYC-based label Emily Dawn Long joins Conner Ives on the “shifting quick” listing, because it noticed a 17% spike in demand following its 2026 CFDA Emerging Designer of the Year nomination. Celebrating its 10-year anniversary, Copenhagen-based label Mfpen can also be on the rise, with Lyst logging a 37% quarter-on-quarter bump after a buzzy collaboration with New Steadiness.

    Forward, see the complete rankings of the most popular manufacturers and merchandise for Q3 2026, and discover Lyst’s full report here.

    Hottest Trend Manufacturers of Q3 2026

    1. Prada (+5)
    2. Chanel (-1)
    3. Miu Miu (-1)
    4. Gucci (+1)
    5. Saint Laurent (-1)
    6. Dior (-3)
    7. Burberry (+1)
    8. Ralph Lauren (-1)
    9. Chloé (+2)
    10. Celine (+5)
    11. Bottega Veneta (+3)
    12. Coach (-3)
    13. Massimo Dutti (-3)
    14. The Row (-2)
    15. Moncler (+1)
    16. Dries Van Noten (new)
    17. Loewe
    18. Diesel (re-entry)
    19. Stone Island (+1)
    20. Khaite (new)

    Hottest Trend Merchandise of Q3 2026

    1. Prada Wish Silk Duchesse Pouch
    2. COS Trullo Flap Bag
    3. Celine x Reebok Freestyle Lo
    4. Vans Premium Authentic
    5. Dries Van Noten Long Wrap Scarf-Skirt
    6. Phoebe Philo Peak Sunglasses
    7. Free People Forever Young Bloomer Pants
    8. Balenciaga Rodeo Bag
    9. Chanel Ballet Flats
    10. Cartier Tank Watch

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