Demna continues to overtake Gucci. On the marketing campaign entrance, the Georgian designer first sought out Catherine Opie for his debut marketing campaign outing. Since then, Demna has gone behind the lens himself, while additionally enlisting Mark Seliger and Michal Chelbin. Mert Alas & Marcus Piggott have been known as upon for Demna’s inaugural “Magnificence and the Bag” marketing campaign, they usually’re again as soon as once more for Gucci’s newest. Kate Moss and Emily Ratajkowski are out, in favor of Vittoria Ceretti, who options within the second instalment of the 2026 Gucci “Magnificence and the Bag” marketing campaign. The photographic duo seize the Italian mannequin up towards a stark white backdrop for the event, with Ceretti taking pictures a fierce look down M&M’s lens, toting the Jetset GG Marmont.
Vittoria Ceretti for the 2026 Gucci “Magnificence and the Bag” Purses Marketing campaign
Learn beneath the reactions of theFashionSpot’s discussion board members:
“Lovely. A throwback to Tom Ford’s period,” instantly famous tomtakesphotos.
“Again to the great outdated days,” enthused kokobombon.
“It’s wonderful. The issue is the Tom Ford language is already being completed a lot better by Ackermann, in each runway and marketing campaign choices. This appears like Gucci catching up. Regardless, it’s nonetheless a welcome return to type,” Squizree chimed in.
Vogue28 was additionally very a lot a fan. “Completely love this! An enormous enchancment over the mainline Fall 2026 marketing campaign, and a step in the proper course for Gucci. It’s received the old-school Tom Ford for Gucci x Mario Testino vibe, which I’m 110% right here for. The picture is minimal, clear, recent, and downright fierce. Vittoria seems to be superb; love that stare!” he voiced.
But not everybody was so forthcoming. “The marketing campaign works, however I nonetheless assume it’s fairly underwhelming. Nothing magnificent or grand, however perhaps that’s as a result of the bar was set so low that, for the very first time, it’s not a whole failure,” commented fashionlov.
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