Take heed to the total dialog between Popflex Founder, CEO and Head Designer Cassey Ho and Fashionista Affiliate Editor Catie Pusateri on The Fashionista Community on Spotify.
Whereas getting ready to graduate with a level in pre-med biology, Cassey Ho taught Pilates on the facet and began a YouTube channel for her college students known as Blogilates in 2009. After unintentionally tapping into a web based viewers past her real-life college students (Blogilates now boasts greater than 11 million YouTube subscribers), Ho started designing her personal activewear items to put on in her movies, and formally launched her label Popflex in 2016. A decade later, Popflex is likely one of the main activewear manufacturers within the area, recognized for viral designs like its Cloud Hoodie and Pirouette Skort.
In 2023, Shein took discover and duped Popflex’s Pirouette Skort, a sheer tiered skirt concealing interior shorts. In response, Ho efficiently patented her design. Simply over a yr later, Taylor Swift wore the Popflex skort in her “I Can Do It With A Damaged Coronary heart” music video; it bought out “in a matter of minutes,” in response to Ho. With the patent, Ho was now in a position to defend the design towards fast-fashion dupes that usually come up when a product goes viral.
Picture: Courtesy of Popflex
“If I don’t combat to guard my design, persons are simply going to stroll throughout me,” Ho stated throughout our dialog. “So it’s a number of emotional power to take care of this, however on the similar time, by preventing for my design, I additionally converse up for different unbiased designers who might not have the platform to talk about these items that occur on a regular basis, sadly.”
On The Fashionista Community, Ho additionally mentioned fixing for widespread activewear woes in her designs, testing Popflex’s sizing information on actual customers, launching Blogilates for Goal in 2025, repurposing fast-fashion dupes of her designs and extra. Watch the total interview on YouTube beneath.
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