We’ve mentioned it as soon as, and we don’t thoughts repeating it: Prada campaigns merely don’t hit like they as soon as used to. Over latest seasons, not even Kendall Jenner was sufficient to generate buzz for the Fall 2025 marketing campaign, while the Spring 2026 marketing campaign providing was “grossly underwhelming”. After enlisting Oliver Hadlee Pearch for final 12 months’s installment, co-creative administrators Miuccia Prada and Raf Simons fee David Sims for the 2026 Prada ‘Days of Summer season’ marketing campaign. This season, the revered British style photographer factors his lens towards Bella Hadid, Liu Wen, Damson Idris, and Louis Partridge, who star within the “city seashores” marketing campaign providing. In opposition to a backdrop of New York, the forged poses excessive upon the sand-covered rooftops of the town.
Bella Hadid, Liu Wen, Damson Idris & Extra for the Prada 2026 ‘Days of Summer season’ Marketing campaign
Learn under the reactions of theFashionSpot’s discussion board members:
“Very outlet-esque,” instantly described thiago.
“It has a fairly eerie post-apocalyptic vibe to it, and all of the featured merchandise seems to be fairly low cost to me,” Royal-Galliano chimed in.
“Was excited to see Bella and Liu’s names after I noticed the thread. Nevertheless, the one picture of the complete bunch I like is Damson blocking the solar from his eyes. Sand on a rooftop is…. an idea, I assume? This feels extremely fundamental. Might be Land’s Finish or Banana Republic,” added KoV.
Kite commented: “The pictures are good, the product is horrid.”
“It feels very minimal, however not in a chilly manner. The setting makes it really feel softer than most campaigns,” reasoned discussion board member closetbynana.
See extra of Bella Hadid, Liu Wen, Damson Idris, and Louis Partridge from the 2026 Prada ‘Days of Summer season’ marketing campaign and click here to hitch the dialog.
