Practically a decade after opening up store on the decrease degree of 8500 Sundown Blvd., Kith has reopened its West Hollywood flagship, taking up the bottom ground of the previous Fred Segal retailer. The transformation makes this the model’s largest retailer on the earth. (However do not feel jealous, New Yorkers — your Kith has an Erewhon now!)
Photograph: Courtesy of Kith
The redesign was led by Kith founder Ronnie Fieg in collaboration with architect Ben Porto, with interiors that really feel decidedly L.A.: heat woods, stone finishes and hyper-curated minimalism that evokes elevated West Coast retail. It feels extra like a Hollywood Hills dwelling than a conventional division retailer. The curved Footwear Gallery is the centerpiece, showcasing buzzy sneaker releases (Cecilie Bahnsen x ASICS SportStyle and Adidas Taekwondo, for instance) and a handful of dressier kinds from Maison Margiela and Femme.
Photograph: Courtesy of Kith
Elsewhere, buyers will discover Kith’s males’s and girls’s collections alongside a multi-brand assortment that features L.A.-favorite labels Miaou, Guizio and Agolde. Equipment and tech merchandise are woven all through the area, whereas the youngsters part feels deliberately designed to attraction to style-minded dad and mom with books like “The ABCs of Vogue.”
Photograph: Courtesy of Kith
The reopening additionally introduces two ideas which can be new for the shop: magnificence and VIP. Kith Apothecary is the model’s first devoted magnificence and wellness area, with fragrance, candles, skin care and extra from manufacturers together with Diptyque, Maison Margiela and Sidia. In the meantime, the VIP Studio doubles down on the experiential facet of procuring. Overlooking a scenic view of Downtown Los Angeles, the personal space features a customized McIntosh sound system created in partnership with Kith Data, alongside velvet furnishings and a personal dressing room.
Photograph: Courtesy of Kith
The largest crowd, nonetheless, could collect round Ronnie’s Pronto, Fieg’s latest hospitality enterprise making its L.A. debut. Positioned simply past the shop, the open-air café serves breakfast sandwiches, salads, espresso and ceremonial-grade matcha, in addition to desserts from Kith Treats.
Photograph: Courtesy of Kith
Kith can also be utilizing the reopening to launch a brand new New Steadiness collaboration that includes Made in USA 99X silhouettes in tonal impartial colorways, with unique early entry obtainable on the West Hollywood flagship. The decrease degree, Kith’s earlier dwelling, will finally turn into New Steadiness at Kith, with an area devoted to the manufacturers’ collaboration.
That’s not the one unique Angelenos can look ahead to. We hear Kith’s summer time assortment will hit the West Hollywood retailer earlier than wherever else, including yet one more layer to the continued NYC-versus-L.A. rivalry. Get a primary take a look at the shop within the video and pictures under.
Photograph: Courtesy of Kith
Photograph: Courtesy of Kith
Photograph: Courtesy of Kith
Photograph: Courtesy of Kith
Photograph: Courtesy of Kith
Photograph: Courtesy of Kith
