When Danielle Guizio started her namesake label out of her dad and mom’ New Jersey basement in 2014, “Daddy” T-shirts endorsed by Kylie Jenner and customized reworked Levi’s jackets for Rihanna and Hailey Bieber have been the enterprise’s priorities. A number of years in, $168 sequined mini skirts grew to become the model’s bread and butter, making Guizio a household name amongst Hollywood’s “It” women and the downtown New York residents who wished to decorate like them.
Having amassed greater than half one million Instagram followers and cracked the code of online fashion virality, the model is now targeted on enlargement — each in retail and product. Since opening two brick-and-mortar areas (New York Metropolis and Miami), the label has rapidly realized that its buyer desires to finish their outfits with out having to go looking elsewhere. So, after a number of sneaker collaborations with Reebok and Puma, Guizio determined to take footwear in-house. In Might 2025, she launched a boot capsule, adopted by two extra kinds earlier this 12 months.
“The model has actually discovered its footing within the final 5 years,” Guizio tells Fashionista over electronic mail, no pun meant. “It has been a really natural course of…With every thing we do, we actually take our time. Sneakers felt like a pure extension of how I see a full look coming collectively. It simply took time to do it in a method that felt totally ours.”
This week, Guizio checked one other class off her to-do listing: purses. Teased via Instagram with a “Intercourse and the Metropolis”-like marketing campaign video shot in decrease Manhattan, the debut bag assortment includes three silhouettes ranging in worth from $198 to $220 — all accessible to buy Thursday at 11 a.m. ET on the Guizio app and 12 p.m. ET on guizio.com. (The Lola Shoulder bag and Delia Mini Barrel Bag are 100% leather, with the third type being an Embellished Satin Pouchette.)
Photograph: Courtesy of Danielle Guizio
Guizio’s clients have been asking for purses for some time, in response to the designer. “Baggage felt just like the lacking piece, and the timing felt proper to finish that full expression of the model,” she shares. “We have been creating these for just a few years now and ensure the standard is at our commonplace.”
Under, the designer explains how she landed on the brand new merchandise, enlargement technique and the way these new classes additional serve her enterprise general.
It has been 12 years because you first began Guizio. What sort of model did you got down to construct again then, and the way has that unique imaginative and prescient held up over time?
I began Guizio wanting to construct one thing that our woman can really feel assured in. That core hasn’t modified; it has simply turn out to be extra refined and intentional as I’ve grown.
Earlier than making footwear in-house, you launched numerous collaborations with shoe manufacturers over time. How did working with these collaborators assist inform your solo launch?
These collaborations taught me so much about development, match and what our buyer really responds to. It gave me the boldness to be extra exact after we did it on our personal.
At what level did you are feeling the model’s identification was robust sufficient to increase past its preliminary class?
After I felt like folks understood the world of Guizio past only one piece. It grew to become extra of a way of life than a product. Folks actually do not know the model has been round for 10 years. We actually took our time.
Photograph: Courtesy of Danielle 
What made 2025/2026 the fitting time to start that enlargement with sneakers?
The whole lot aligned! From our workforce, to our sources, to the readability of the model. It lastly felt like we might execute it on the stage it deserved. We’ve got extra shops opening this 12 months and clients have been asking for extra kinds in our New York and Miami areas.
How do these classes serve the Guizio enterprise going ahead?
It permits us to construct a extra full wardrobe and deepen our relationship with the shopper. It is about longevity and making a full life-style across the model.
What was the most important studying curve when designing equipment in comparison with clothes?
The extent of precision. Equipment are much less forgiving as a result of each element, proportion and end must be good.
Photographs: Courtesy of Danielle Guizio
How in regards to the largest problem you have confronted in producing equipment?
Sourcing the fitting supplies and discovering companions who can execute on the high quality we anticipate. It is a very completely different course of from attire. We targeted on supplies that felt elevated however nonetheless accessible. The silhouettes are rooted in classics however with delicate, signature particulars.
What has this course of unlocked creatively for you that you just did not anticipate?
It pushed me to suppose extra holistically about styling and performance. It is expanded how I design past simply clothes.
Now that sneakers and luggage are within the combine, what does enlargement seem like going ahead?
It is about persevering with to construct the world of Guizio in a considerate method and increasing classes when it feels natural, not pressured. We’ve got extra of our personal bodily [retail destinations] opening over the subsequent 24 months. We wish our shops to really feel like a one-stop store for our woman.
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