Picture: Courtesy of DuoBoots
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DuoBoots
Headquarters: London, United Kingdom
E-commerce: duoboots.com
Social Media: Instagram / TikTok
What: A footwear model providing boots throughout a number of calf widths for every foot dimension.
Worth Vary: $200 – $450
Founder: Mary Alice Malone
Origin Story: DuoBoots was based to resolve a long-standing drawback in girls’s footwear: boots that match the foot however not the calf — or vice versa. After years of frustration looking for boots herself, Founder Carly Jones got down to create a model constructed round match inclusivity, not compromise.
Launched in 2017, DuoBoots launched a proprietary sizing system that mixes 9 foot sizes with as much as eight calf widths, permitting prospects to search out boots that actually match their our bodies. Slightly than providing a single “normal” calf measurement, the model designs each fashion with proportion and luxury on the forefront, with out sacrificing fashion.
Working as a direct-to-consumer enterprise, DuoBoots has constructed a loyal world group by means of considerate design, premium supplies and an emphasis on confidence-boosting match. In the present day, the model is thought for its timeless silhouettes, elevated necessities and dedication to creating style extra accessible for ladies who’ve traditionally been ignored by conventional sizing fashions.
Hero Merchandise: Freya Knee High Boots ($405)
PR Illustration: ICA
How one can get in contact: duoboots@infinitycreativeagency.com
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