A$AP Rocky’s partnership with Rihanna has now prolonged to Fenty Pores and skin, with the rapper fronting a brand new marketing campaign for the model’s newest launch.
The collaboration introduces the brand new Luxe Balm, paired with a limited-edition hair curler keychain, alongside the Hydra Vizor SPF moisturiser reimagined in DON’T BE DUMB packaging, tying into Rocky’s upcoming album.
The marketing campaign cleverly leans into old-school door-to-door salesmanship. Rocky strolls right into a magnificence salon as a travelling salesman, opening his trench coat to disclose the merchandise neatly hooked up to the liner, recalling the acquainted picture of avenue distributors discreetly displaying their wares. It’s a sensible visible hook that offers the marketing campaign a playful sense of humour.
Naturally, Rihanna makes an look. After Rocky enthusiastically talks her by way of every product and its advantages, she ends the trade with the right punchline: “I’ll take all of it.”
As for the style, A$AP Rocky regarded as sharp as ever in a Saint Laurent Fall 2026 go well with. The striped shirt and tie instantly signalled Anthony Vaccarello’s newest menswear assortment.
Layered over the look was a Chanel trench coat, which doubled because the marketing campaign’s promoting software.
He accomplished the look with Ray-Ban Mega Wayfarer Blacked Out sunglasses from his ongoing collaboration with the eyewear model, Prada sneakers and, maybe least surprisingly of all, the pink hair rollers which have grow to be a part of his signature look.
Stylist: Estelle.
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