Prada’s vacation 2026 marketing campaign clothes for the kind of winter that exists in storybooks, the place snow stays picturesque and woodland animals take an curiosity in your arrival. Luther Ford and Kelvin Harrison Jr. step into “Drawing Prada,” which mixes live-action pictures with hand-drawn worlds created by artists led by animation director John Pomeroy. Photographer Glen Luchford captured the marketing campaign, matching his lighting and perspective to the illustrated settings.
Harrison stands beneath a snowy tree in darkish knitwear crossed by pale stripes, a roomy brown bag in hand. Ford takes the hearth place, his lengthy coat and hat giving him the air of a traveler who has wandered into another person’s fable. The garments assist promote the fiction as a result of they’ve a life past it. These are layers for a chilly commute or a weekend away, given a theatrical flip by a hat, a shawl, or the proportions of a coat.
Behind-the-scenes photographs deliver the actors up towards penciled interiors and animal sketches, revealing how that childhood fantasy takes form round an grownup wardrobe. Even on the drafting board, Prada leaves room for a little bit surprise and a very good coat.
Prada Vacation 2026 Marketing campaign
Kelvin Harrison Jr. additionally stars in Prada’s fall 2026 campaign, the place Barry Jenkins finds a quieter story in on a regular basis moments.
