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    Please Don’t Destroy Stars in J.Crew’s Suiting Campaign

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    Please Don’t Destroy’s Martin Herlihy, John Higgins, and Ben Marshall star in J.Crew’s suiting marketing campaign. Picture: Luke Gilford / J.Crew

    A good suit can get you mistaken for somebody who is aware of what he’s doing. J.Crew’s new suiting marketing campaign places that proposition to work with Please Don’t Destroy, enlisting Ben Marshall, John Higgins, and Martin Herlihy to decorate for jobs they might be higher off maintaining fictional.

    The marketing campaign options the Ludlow Slim Match, the straighter, roomier Crosby Traditional Match, and the Kenmare Relaxed Match, providing completely different levels of ease throughout the identical grown-up wardrobe. Luke Gilford images the trio in New York’s Monetary District, the place patterned ties and briefcases summon the workplace lifetime of the Nineties.

    Please Don’t Destroy for J.Crew

    John Higgins kicks one leg into the air while holding a briefcase in a gray suit and patterned tie.
    John Higgins kicks one leg into the air whereas holding a briefcase in a grey swimsuit and patterned tie. Picture: Luke Gilford / J.Crew

    The phantasm {of professional} competence lasts roughly till a briefcase goes airborne or a pizza break relocates to a leather-based couch on the sidewalk. Nonetheless, the garments maintain up their finish of the discount. Free tie knots and open collars give the tailoring the air of one thing worn by a working day, even when little or no work will get executed.

    An accompanying comedy quick, directed by Herlihy and written with Marshall, Higgins, and Brady Lees, sends the trio to their first shift at J.Crew’s Swimsuit Store at 19 Bond, the place measuring and customer support grow to be questionable specialties. The joke depends upon the fits wanting proper. Dressing like an grownup, it seems, leaves loads of room for behaving in any other case.

    Martin Herlihy wears a gray J.Crew suit with an open striped shirt, scarf, and glasses.
    Martin Herlihy wears a grey J.Crew swimsuit with an open striped shirt, scarf, and glasses. Picture: Luke Gilford / J.Crew
    Ben Marshall, Martin Herlihy, and John Higgins wear tailored coats over suits and shirts on a New York sidewalk.
    Ben Marshall, Martin Herlihy, and John Higgins put on tailor-made coats over tailoring on a New York sidewalk. Picture: Luke Gilford / J.Crew
    Ben Marshall smiles in sunglasses, a blue shirt, and a patterned tie with a dark coat over his shoulder.
    Ben Marshall smiles in sun shades, a chambray shirt, and a patterned tie. Picture: Luke Gilford / J.Crew
    Martin Herlihy leans against a lamppost in a gray suit with a scarf and open shirt.
    John Higgins wears a dotted tie and dark jacket beside Martin Herlihy in a checked jacket and striped tie.
    Martin Herlihy and John Higgins sit on a leather sofa on a New York sidewalk with pizza.
    Martin Herlihy and John Higgins hold paper plates while sitting on a leather sofa outdoors.
    Ben Marshall holds two briefcases against his blue shirt while speaking on a phone.
    John Higgins holds a pizza slice while speaking on a phone in a gray pinstripe suit and patterned tie.
    John Higgins speaks at a payphone in a gray suit and patterned tie.
    Ben Marshall wears a dark tuxedo and bow tie on a New York street.

    J.Crew additionally places character on the middle of its Barn Jacket anniversary campaign, photographed by Robert Nethery.



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