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For those who don’t know Yulee Choi, you’ll quickly. Her profession in music stretches again greater than a decade. The Korean singer-songwriter started her profession as a composer, promoting her first track, “Little Lady,” in 2014. In 2020, she based SRP Leisure, the place she developed and managed artists, together with Okay-pop lady group Rocking Doll. In 2023, she launched her personal solo profession, adopted by her first full-length album in 2024. Mainly, she will be able to’t be stopped.
It’s not simply music, both. In 2025, Choi had her feature-film debut in Netflix’s “Meals Truck: Stolen Love… and Moo Deng,” which catapulted her proper into the rom-com world. Now, as she continues to construct her profession within the U.S., she’s utilizing garments, music and a few main performances (simply wait and see) to discover the totally different sides of her character.
That’s particularly obvious in her newest musical period. On Aug. 28, Choi launched two new singles, “Honey On My Lips” and “Love All Over Me.” Every presents a special perspective on her evolving sound and look, with the accompanying music movies bringing these distinctions to life visually and style taking part in a central function in every track.
Picture: Anton Mukhin
“The songs have totally different emotions,” Choi tells Fashionista. “‘Honey On My Lips’ is extra playful and catchy; ‘Love All Over Me’ is extra horny and daring and assured.” She was concerned in each side of bringing the songs to life, she explains, from the music and movies to the performances and style.
That inventive, hands-on involvement has additionally helped form Choi’s private type. She describes it as “female and assured.” Her method to getting dressed, whether or not alone or with the assistance of stylist Monica Rose, is rooted in that very same confidence.
When Choi needs to really feel particularly confident, she reaches for a fitted gown that feels “female and horny,” she says. And there’s one class in her closet she says she merely can’t dwell with out: heels. “I really like how I really feel after I put on them,” she says.
With regards to style inspiration, Choi seems to be to one in every of pop’s largest type icons: Rihanna. Choi counts Ri as one in every of her favourite artists, pointing to her “sturdy character, efficiency and drama” that she seems to be as much as. It’s an apt reference for an artist who is considering her music as a full visible expertise, moderately than merely an inventory of songs.
That method was evident at Choi’s Aug. 28 launch celebration on the iHeartRadio Los Angeles Theater, the place she premiered each music movies and carried out the brand new singles dwell with a crew of dancers. (Simply watch them transfer within the movies above and beneath.) The night was hosted by iHeartRadio character JoJo Wright, with inventive course and choreography from Richy Jackson, whose credit embrace Girl Gaga, Ariana Grande and Beyoncé. Rose styled Choi’s seems to be for the occasion and for her music movies.
“I’ve had the pleasure of working with Yulee for the previous few years, and I’ve cherished watching her type evolve,” Rose mentioned in an announcement. “She’s fearless; she trusts the method; she’s by no means afraid to take a style threat. With each venture, we construct a brand new style story collectively, creating a glance that matches the power of the second.”
Choi is for positive assembly the second — and whether or not it’s performing, music or being a boss, she isn’t slowing down anytime quickly. Watch our interview with the star beneath.
