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Press Account Director — Magnificence, Wellness & Way of life
Press Division · Full-Time · New York, NY
ABOUT WALKER DRAWAS
Walker Drawas is a boutique PR and model advertising and marketing company headquartered in New York Metropolis with places of work in Los Angeles. We companion with forward-thinking manufacturers throughout style, magnificence, wellness, and life-style to construct cultural relevance, drive earned media, and ship campaigns that resonate. Our press division sits on the intersection of storytelling, relationships, and outcomes.
THE ROLE
We’re searching for a pointy, linked, and extremely motivated Account Director to steer press technique and day-to-day execution throughout a roster of magnificence, wellness, and life-style shoppers. It is a senior particular person contributor and workforce management position reporting on to company management. The perfect candidate has deep roots within the magnificence and wellness media panorama, a powerful community of editors and digital tastemakers, and the artistic instincts to translate model DNA into compelling narratives.
This place is predicated in our New York Metropolis workplace and performs an integral position in shaping the company’s magnificence and wellness vertical, supporting new enterprise improvement, and mentoring junior workers.
RESPONSIBILITIES
Press Technique & Execution
- Personal the event and execution of complete press methods for magnificence, wellness, and life-style shoppers
- Safe significant earned media placements throughout print, digital, and broadcast — spanning shops together with Vogue, Attract, Nicely+Good, Byrdie, WWD, New York Occasions Kinds, and past
- Skilled throughout social first shops and new media like podcasts, panels, substack
- Expertise in affiliate media programming
- Expertise engaged on talent-led initiatives with celebrities
- Drive seasonal pitching calendars, product launch campaigns, and model second methods from idea by means of protection
- Domesticate and keep sturdy relationships with magnificence, wellness, and life-style editors, writers, producers, and digital creators
- Oversee the creation of press supplies together with pitches, press releases, media alerts, and editorial narratives
Shopper Administration
- Function the first day-to-day shopper contact for assigned accounts, guaranteeing distinctive service and proactive communication
- Lead shopper standing calls, reporting, and quarterly technique opinions
- Present counsel to shoppers on media panorama trends, model positioning, and marketing campaign optimization
- Handle shopper budgets, timelines, and deliverables with accuracy and accountability
Workforce Management & Company Contribution
- Supervise and mentor Account Managers and Account Executives inside the magnificence and wellness division
- Collaborate with Walker Drawas’ digital, experiential, and social groups to develop built-in marketing campaign ideas
- Contribute actively to new enterprise pitches and company progress initiatives inside the magnificence and wellness area
- Take part in agency-wide artistic brainstorms and characterize the division in cross-functional planning
QUALIFICATIONS
- 7+ years of PR expertise with a powerful concentrate on magnificence, wellness, and/or life-style manufacturers, agency-side most well-liked
- Confirmed observe file of securing top-tier media protection throughout nationwide print, digital, and broadcast shops
- Established relationships with key editors, journalists, and creators throughout magnificence and wellness media
- Expertise managing skincare, haircare, dietary supplements, health, or wellness model accounts is a powerful plus
- Glorious written and verbal communication abilities, with a capability to craft compelling narratives underneath deadline
- Robust organizational abilities and expertise managing a number of shoppers and initiatives concurrently
- Collaborative management model with expertise managing and rising junior workforce members
- Deep information of the present media panorama, rising platforms, and evolving magnificence tradition
- New York-based and accessible to work in-office
COMPENSATION & BENEFITS
Walker Drawas presents a aggressive salary commensurate with expertise, performance-based bonus eligibility, complete well being advantages, paid break day, and the chance to do significant work with category-defining manufacturers in one of the crucial dynamic verticals in media.
- $100k base
To Apply: Please ship your resume to careers@walkerdrawas.com.
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