Ever since Off Campus premiered in Might, the present’s stars have been on the heart of hair conversations, from Mika Abdalla’s viral Allie haircut to Stephen Kalyn’s enviable blonde. Now, Belmont Cameli and his easy curls are choosing up the baton with their very personal marketing campaign for TRESemmé—and Teen Vogue has two unique photos.
Unveiled on July 22, Belmont Cameli is formally the brand new face of TRESemmé, main the model’s new social-first marketing campaign, titled “Sizzling Curl Summer time.” The 28-year-old actor, who will reprise his position as heartthrob Garret Graham in season two of Off Campus, and his tresses steal the highlight within the new marketing campaign, which celebrates the newly launched growth of the Bouncy Curls Assortment, which guarantees to ship salon-quality, light-weight curls with a summer-proof, easy routine.
Courtesy of TRESemmé for Teen Vogue
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Courtesy of TRESemmé for Teen Vogue
As quickly as he graced our screens as Garret, followers have been fawning over Cameli’s curly hair, and it was exactly “the web’s obsession with [his] signature look,” because the model put it, that made him the right match for the marketing campaign.
“I’ve positively seen the web speaking about my hair loads recently—I’ve seen all of your edits!”
Cameli himself stated in an announcement. “I can let you know with regards to my hair, the very last thing I would like is a high-maintenance routine. It has been enjoyable teaming up with TRESemmé for his or her Bouncy Curls
Assortment. It resets your vibe and confidence for the day… particularly a scorching one.”
Bryan Berrios, LACONFILMS — courtesy of TRESemmé
