Joseph Altuzarra Brings His Literary Influences and Balloon Pants to Old Navy

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When Hole Inc. Inventive Director Zac Posen started constructing Outdated Navy’s designer collaboration program, one in every of his high priorities was highlighting American expertise. “I assumed the American trade wanted it, and now we have such unimaginable expertise right here,” he tells Fashionista.

Anna Sui was the primary label to take part in this system, adopted by Christopher John Rogers. This fall, Outdated Navy tapped Altuzarra as its third designer collaborator. “Joseph [Altuzarra] has actually constructed an unimaginable world, and he has a fantastic sense of care,” Posen says. “He understands the enjoyment and whimsy of our Outdated Navy buyer.” There’s additionally a high-profile marketing campaign star within the combine: Alexa Chung.

Altuzarra x Outdated Navy marketing campaign, starring Alexa Chung. Picture: Courtesy of Outdated Navy.

The collaboration happened organically, based on Joseph Altuzarra: “It was a extremely thrilling alternative to carry the storytelling and world of Altuzarra to the Outdated Navy buyer.” His inventive course of started the identical approach he approaches his runway collections: with literature. Particularly, he referenced “Wuthering Heights” (as he did for Fall 2025) and “Satisfaction and Prejudice.”

“I used to be actually impressed by this romantic heroine, these windswept moors and this deep romanticism,” the designer explains. The lineup displays the romance and thriller of traditional fiction by way of vintage-inspired floral prints, wealthy jewel tones, Honest Isle sweaters and structured outerwear. Nonetheless, it blends that literary angle with Outdated Navy’s heritage of straightforward dressing, accessibility and versatile types.

Chung starring within the Altuzarra x Outdated Navy marketing campaign. Picture: Courtesy of Outdated Navy

The limited-edition assortment spans outerwear, clothes, tanks, blouses, denims, trousers and equipment priced from $25 to $140. That is additionally the primary designer collaboration that provides matching types for women and toddlers. Standout items embrace a parka with a removable plaid liner; an embroidered, corduroy-collared jacket; high-waist balloon trousers and scarf clothes. As a cheeky reference to the literary theme, the entire clothes tags double as bookmarks.

“From the very starting, [this collection] was a dialogue between what we do at Altuzarra — the romanticism, femininity and storytelling of the model — [and] what Outdated Navy stands for, which is optimism and ease of American sportswear, and the way these two issues can come collectively,” Altuzarra says.