Set off warning: This story accommodates descriptions and depictions of violence.
Scroll down for updates to this story.
Drama got here to New York Trend Week on Sunday on the COS Fall 2026 runway present, the place CFDA CEO Steven Kolb took it upon himself to bodily restrain a number of PETA activists making an attempt to storm the runway in protest of using wool in style. No less than 5 representatives from the animal advocacy group disrupted the presentation, with a number of of them making it onto the runway holding indicators studying, “Sheep crushed and bloodied for wool. Don’t purchase it.” Safety peacefully escorted most of them from the venue (a spacious ground in decrease Manhattan’s WSA).
Picture: Gilbert Flores/WWD through Getty Photographs
In a single nook, although, Kolb held two protestors again from the runway, ripping their indicators away, placing his palms over their mouths, and in a single case, wrapping his legs round a feminine activist to restrain her. Fashionista occurred to be seated close by and captured the below footage of the occasions unfolding.
Regardless that it’s not a member of the CFDA and even an American style label — its guardian firm is Sweden-based H&M Group, and its lead designer Karin Gustafsson can be Swedish — COS was one in all NYFW’s main reveals this season. The presentation drew celebrities like John Boyega, Sharon Stone, Michelle Williams and Luptia Nyong’o, in addition to style notables like Jenna Lyons.

Picture: Gilbert Flores/WWD through Getty Photographs
Forward of the September reveals in New York, PETA issued a press launch saying it might “flip up the warmth” on H&M Group over its use of wool. “PETA is calling out [H&M] for duping customers with ‘accountable wool’ claims when a latest PETA Asia video exposé right into a NATIVA-certified South African wool operation tied to H&M Group’s provide chain revealed employees kicking and stomping on terrified sheep, dragging them by their legs, and leaving them with gaping wounds after crude shearing,” learn the PETA assertion.
Representatives from COS and the CFDA didn’t instantly reply to Fashionista’s request for remark.
UPDATE: Monday, Sept. 14, 9:55 a.m.: Representatives from the CFDA responded to Fashionista’s request for remark with the identical assertion it offered different information retailers: “Mr. Kolb acknowledged absolutely that he responded inappropriately within the second and that the matter ought to have been dealt with by safety. The CFDA agrees that these disruptions needs to be deal with by the safety professionals in place.”
UPDATE: Monday, Sept. 14, 9:15 a.m.: The CFDA issued the next assertion to The New York Occasions and Enterprise of Trend: “Mr. Kolb acknowledged absolutely that he responded inappropriately within the second and that the matter ought to have been dealt with by safety…the CFDA agrees that these disruptions needs to be dealt with by the safety professionals in place.”
UPDATE: Sunday, Sept. 13, 5:02 p.m.: PETA issued a press launch relating to the matter, stating: “Moments in the past, two PETA supporters had been assaulted by the CEO of the Council of Trend Designers of America, Steven Kolb, throughout a protest over wool on the COS runway. Kolb violently grabbed one protester, held her to the ground, wrapped a leg round her, and coated her mouth and nostril along with his palms as she shouted, ‘Sheep bloodied and crushed for wool!’ Kolb additionally shoved and grabbed a second PETA member who was filming the catwalk takeover and coated his face along with his hand.”
PETA additionally acknowledged that it’s submitting a police report and plans to pursue legal prices.
“Immediately’s actions present how prime individuals in style use violence to silence individuals who expose how sheep are crushed, bloodied, and violently killed for scarves and sweaters,” PETA Founder Ingrid Newkirk mentioned within the launch.

UPDATE: Sunday, Sept. 13, 4:49 p.m.: Steven Kolb issued the next assertion to WWD and on his private Instagram tales: “I reacted inappropriately to an incident at a present earlier at the moment. It wasn’t my place to take action. I ought to have let the safety staff deal with the scenario.”
