Florence Pugh arrived on the Venice Film Festival on Tuesday wearing Max Mara, and what we didn’t know on the time was that it marked the start of the celebrations for the launch of Max Mara Le Parfum.
Final evening, the home introduced collectively a world group of friends in Venice for an immersive introduction to the perfume on the Orto Giardino del Redentore, adopted by a candlelit dinner contained in the Chiostro della Madonna dell’Orto.
The night additionally marked the disclosing of Florence because the face of the Max Mara Le Parfum marketing campaign, which mixes tuberose and vanilla with cedarwood and sandalwood, reinterpreting the home’s Italian savoir-faire by perfume.
‘Once you’re prepared, you’ll know’ is the marketing campaign message, with Florence carrying Max Mara’s new iconic ‘Ready’ coat. The home describes the perfume as an ‘invisible coat’ and a second pores and skin, drawing a connection between considered one of its most recognisable signatures and its first perfume.
That concept carried by fantastically to Florence’s customized Max Mara search for the dinner.
The nude hue gave the silk-chiffon prime, scarf and skirt an virtually second-skin high quality, whereas the lighter-than-air material felt like a spritz of the fragrance delivered to life. Gold elaborations scattered throughout the skirt added a delicate shimmer to the diaphanous material.
I additionally love how the scarf falls from her arms right into a practice. There’s a sensuality right here that feels pure on Florence, whereas the twisted crop prime and naked midriff hold the look recognisably hers.
Bvlgari jewels and a timepiece accomplished her look.
Stylist: Rebecca Corbin-Murray. Make-up Artist: Alex Babsky. Hair Stylist: Hyungsun Ju.
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