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Again in 1959, Colin MacInnes provided up the next description of a younger gadabout-town in his novel Absolute Learners: “School-boy easy crop hair with burned-in side part, neat white Italian round-collared shirt, quick Roman jacket, very tailor-made (two little vents, three buttons), no-turn-up slender trousers with 17-inch bottoms and absolute most, pointed-toe footwear, and a white mac folded by his aspect.”
Nowhere in Absolute Learners is the phrase “mod” talked about, however MacInnes’ Dean Swift embodies the ethos, from the look (sharp, clear, outward-looking), to the milieu (the jazz golf equipment and low outlets of late ‘50s Soho), to the angle (aspirational, good, in-the-know). However what’s additionally placing about MacInnes’ anatomisation of Swift’s outfit is that, over half a century on, it nonetheless feels very, effectively, trendy. Regardless of being some half a century outdated, mod model may be very a lot related at the moment.
What Is Mod Type?
Whereas fellow youth subcultures – the teddy boys, the rockers, the punks, the brand new romantics – have both fallen by the wayside, grow to be a hardcore cult, or dwindled into costume-party irrelevance, the unique rules of the mod look are nonetheless taking part in out in males’s vogue. The sharp tailoring, the knitted polos, the jacquard and paisley accents, the Clarks Desert Boots – these are all nonetheless trendy items that resonate with the person of at the moment.
There’s the manufacturers nonetheless flying the flag – Ben Sherman and John Smedley (and their descendants, similar to Liam Gallagher’s Fairly Inexperienced) in addition to the affect of mod-borrowing musical actions like 2-Tone and Britpop.
And let’s not overlook up to date clean-cut modfathers similar to Paul Weller, Martin Freeman and Bradley Wiggins, and youthful bucks like Miles Kane, Jake Bugg, and The Strypes. So why has mod model retained such traction whereas the opposite appears have crashed and burned? It’s all concerning the garments themselves.
Ben Sherman
“You’ve received to keep in mind that the phrase ‘mod’ is derived from ‘modernist’, and that the important thing factor concerning the look is that, sure, it’s clean-cut and good, however that it’s open to every kind of influences, and it continually evolves,” says the tailor Mark Powell.
We’re speaking in his Soho atelier, only a winklepicker’s throw from Carnaby Road, floor zero of the unique mod detonation within the late fifties and early sixties, and Powell is guiding me by means of his rogue’s gallery of mod-con shoppers: Paul Weller in a double-breasted gray pinstripe swimsuit, based mostly on a ’60s model; Martin Freeman in an Ivy League-inspired short-jacketed, slim-trousered pinstripe suit; Bradley Wiggins in a velvet double-breasted jacket, accepting his Sports activities Persona of the Yr Award. And right here’s Powell himself, wanting equal elements Edwardian gent and East Finish gangster on the set of 1986’s Absolute Learners – the film.
Mark Powell
“Paul, Martin and Bradley are principally following the philosophy of the early mods,” says Powell in his gruff geezer accent. “Males had been all carrying fits again within the late fifties, however the mods tweaked the look by taking inspiration from jazz, the Ivy League, and Italian tailoring. Guys like Miles Davis had been by means of the zoot fits and bebop flamboyance, however then they went the opposite means, and embraced the preppy, conservative Ivy League look – slim fits, knitwear, loafers – and made it look actually up to date and slick.
“The Italian factor then got here in with the boxier jackets and slimmer flat-fronted trousers. It was very aspirational – a method to stand aside out of your mother and father and friends, and to align your self with this new Britain that embraced immigration, that appeared to Europe, with the tailoring and the scooters, and that was beginning to break down class distinctions. However the true mod look was by no means generic; it was all the time altering, all the time evolving.
G.H.Bass
“The jazz factor is an efficient analogy – you will have a strong, sharp baseline, however numerous room to improvise on prime of that. I’d argue that the flamboyant, late-sixties dandy appears of fellows like Terence Stamp, Justin de Villeneuve and Lord Lichfield – the crushed velvet, the white fits, the paisley ruffs – had been extra within the mod spirit than any variety of fishtail parka jackets you would possibly see in Quadrophenia.”
Zara
It was Phil Daniels’ Jimmy within the 1979 movie of The Who’s mod opera who uttered what is perhaps the motion’s mission assertion – “I don’t wanna be the identical as all people else. That’s why I turned a mod, see? I imply you gotta be any person, ain’t ya, otherwise you would possibly as effectively leap within the sea and drown” – so it was ironic that the film did a lot to ascertain the enduring cliché of mods as scooter-riding, parka-sporting copycats.
How To Costume Like A Mod
Any overview of mod value its salt must fold in some necessities: the Harrington jacket (the Baracuta G9 golf jacket, re-christened in honour of Rodney Harrington, Ryan O’Neal’s proto-mod character within the sixties US cleaning soap Peyton Place, by John Simons, an early Ivy League adopter who bought the jacket at his legendary mod retailer in London); the Crombie coat (adopted by the ska-loving suedeheads, a part of mod’s prolonged household); the John Smedley knit polo (a still-smart various to a collar and tie, and logo-less, which is essential to the mod aesthetic); and the Ben Sherman button-down (Sherman constructed his enterprise by capitalising on the mods’ love of imported Oxford shirt.
Fred Perry
Sherman produced his personal, scrupulously sourcing US material, in hot-button colors like pink and mint inexperienced). “There have been solely blue-collar or white-collar shirts round on the time, so Ben added the color, together with stripes, a signature button in the back of the collar, and a again field pleat as his sign-off,” says Mark Williams, artistic director of the Ben Sherman model at the moment.
“It tapped into the unique mods’ obsession with element, one which I feel carries on by means of at the moment. For them it was about getting the most recent imported shirt, or shoe, or 7-inch R&B single. Right this moment, it’s nonetheless about issues like the correct lower of swimsuit, working cuff buttons, the way in which a collar hangs, raised seams, loud linings. For me, so long as you’re reinventing your look while listening to these sharp and most exacting guidelines of dressing, you then’re staying true to the mod spirit – even when you wouldn’t essentially name your self a mod.”
Farah
However is the mod look nonetheless aspirational even at the moment, when tech titans are likely to have wardrobes stuffed with gray marl hoodies and/or navy turtlenecks, and hedge-fund billionaires uniformly sport cashmere crewnecks? “It’ll be round so long as males are into lower, and match, and element,” says Powell. “New generations will all the time decide up on totally different points of the look and reinvigorate it. That’s why the mod aesthetic has endured – it may well’t be pinned all the way down to a scooter and a goal roundel.”
“Ask your self, do I stand out from the group in my gray hoodie?” says Williams. “Right this moment, the thought of capturing this iconic look and providing it to a mainstream buyer continues to be about all of the issues that Absolute Learners was about: dwelling life by yourself phrases slightly than another person’s; being wiser; wanting sharper; digging deeper; and having a thoughts of your personal. I imply, truthfully – who wouldn’t need to purchase into that?”
3 Key Mod Appears
Mid-Century Knitwear
The knitted polo may be the perfect, and most trendy means, to reference some mod panache in a up to date look at the moment. When executed with a pointy sample or stripe, it harks again to the early mods of the late 1950s who turned to the continent for his or her inspiration – suppose Dicke Greenleaf in The Gifted Mr Ripley and also you’re heading in the right direction.
Pair it with some tailor-made swimsuit trousers – with a brief break – penny loafers (the quintessential mod shoe) and a few gentle colored socks and also you’ve received a flexible outfit prepared for work or play. Costume it up with a blazer; down with a Harrington or bomber.

Off-Obligation Basic
Talking of Harringtons, you want one. Within the light-weight jacket canon it’s up there with the perfect – it’s an effortlessly cool piece and, with a tartan lining, is quintessentially mod. Navy or stone can be the plain decisions, however at the moment you may decide one up in a myriad of colors and materials together with suede or corduroy when you fancy being, effectively, fancy.
You’ll be able to put on nearly something with a Harrington, however for prime mod factors a button-down Oxford shirt, indigo selvedge denim denims and Clarks Desert boots are the right enhances. Maintain the denims slim, tuck the shirt in and roll the hems of the denim to indicate off these boots, simply watch out with them in winter – suede is delicate and the crepe soles get particularly slippery when moist.

Trendy Tailoring
Consider basic mod model and also you’ll most certainly image tailoring. And but it’s so troublesome to get proper. The standard mod swimsuit would function a 3 button entrance, with slim lapels and pretty structured, roped shoulders. For a extra trendy (get it?) replace although, flip to one thing extra evenly structured, with two buttons and ever so barely wider lapels. This can be comfier and can look much less like a dressing up. Though preserve it slim: “To an extent, all tapered, fitted fits are merely a nod to the mod,” says Ben Sherman’s Mark Williams. “And the extra up to date, the extra mod.”
For the remainder of the look, flip straight to the sixties. Few footwear end off a swimsuit fairly so effectively as a pair of sharp Chelsea boots in black leather-based – make sure the trousers are hemmed excessive to permit their modern silhouette to shine. And with regards to shirting, strive a tab collar. It’s a comparatively troublesome model to select up today however you’ll look all of the sharper for it and the unique mods would respect your savvy sourcing. To finish the look a knitted tie is crucial – goal for a darker shade than the swimsuit to show ample distinction between the 2.

