In early January of 2025, Mom was getting ready to debut its first-ever retailer within the Pacific Palisades neighborhood of Los Angeles. However simply days earlier than it was set to open, one of the crucial damaging fires in L.A. historical past leveled the realm, burning 23,448 acres and destroying 6,837 buildings. Clearly, the shop was placed on pause. Now, 19 months later, the 15-year-old, L.A.-based model lastly has its first brick-and-mortar, this time on N. Canon Drive in Beverly Hills.
“We had been clearly upset and upset,” Co-Founder Lela Becker tells Fashionista of the hearth. “However due to the extent of devastation, we had been similar to, ‘We’re one little dot amongst every thing.’ So, we simply form of left it behind us and moved on as a result of there’s nothing you are able to do.”
Photograph: Courtesy of Mom
There was by no means a plan to be in Beverly Hills, Becker says, however it ended up understanding completely with the identical idea and construct of the unique retailer. The three,850-square-foot area is a component California front room, half social clubhouse and half “cupboard of curiosities,” per the model. (Extra on that later.) It was designed by L.A.-based agency Mahte (with Fernanda Tarr overseeing the structure) and includes a wealthy colour palette with heat terracottas, deep reds and comfortable dusty pinks, which helps the buying expertise really feel immersive as you stroll via. Sculptural curved structure was impressed by classic design.
“[We] created what we really feel on the workplace and even via the visuals of our web site, and [brought] that to the shopper,” Becker says of the shop they name “The Motherland.” Though the model may be greatest recognized for its denim, Becker desires clients to get the complete Mom expertise and see how far it has expanded — into ready-to-wear, luggage, equipment, knits, sweats and extra — whereas nonetheless maintaining greater than 90% of producing in L.A.
Photograph: Courtesy of Mom
However one in all her favourite elements of the brand new retailer truly has little to do with these product classes: It’s the rotating set up she calls “Cupboard of Curiosities,” that includes “objects, artifacts, ephemera and private inspirations drawn from Mom’s evolving assortment themes and inventive references,” per the model. The gathering additionally consists of pens and pencils, enjoying playing cards that resemble a pack of cigarettes, “Mom Beverly Hills” emblazoned flasks and lighters and extra. Many gadgets are unique to the Beverly Hills retailer, which additionally gives merch like sweats and tees.
Photograph: Courtesy of Mom
One other standout space is the dialog pit designed to be a communal gathering area. It’s adjoining to the Mom Café, which gives espresso, tea and matcha, impressed by European relaxation stops. “The cafe was tremendous necessary to us simply as a gathering level,” Becker says. “Make your self at dwelling and be a part of the Mom world. Learn {a magazine}. Hang around.” Strive on garments within the boudoir-inspired becoming rooms.
Photograph: Courtesy of Mom
Whereas this retailer is Mom’s flagship, a Pacific Palisades location will occur subsequent 12 months within the just-reopened Palisades Village. The precise area is totally different and the design might be totally different, too. “Our thought for now could be to do, [for] no matter neighborhood we’re in, what feels good for that space, however make it Mom,” Becker says. A New York Metropolis retailer can also be within the works for 2027. “We would like each to really feel curated and distinctive and particular.”
Get a better have a look at the shop within the photos beneath.
Photograph: Courtesy of Mom
Photograph: Courtesy of Mom
Photograph: Courtesy of Mom
Photograph: Courtesy of Mom
Photograph: Courtesy of Mom
