Bernard Arnault, founder and chief government officer of LVMH Moet Hennessy Louis Vuitton SE, this week hit out at a six-part collection in French newspaper Le Monde that included allegations of tensions inside his household. Whereas his rebuttal put up on X is entertaining — he touches on solutions that the Arnaults are “the final royal household of France,” and guests having to take away Hermes ties — his missive isn’t the correct method for Europe’s richest individual to handle what’s changing into a flashpoint for buyers: which member of the family will succeed the 77-year-old on the helm of his luxurious empire.
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