It is laborious to think about a metropolis higher suited to Danielle Guizio than Los Angeles. The New York-based designer has constructed a model beloved by celebrities and influencers, making a West Hollywood storefront really feel much less like an growth and extra like an inevitability. Till now, although, Guizio solely had shops in New York Metropolis (SoHo) and, extra just lately, Aventura, Florida. Her first West Coast location, at 8723 Melrose Ave., can also be her largest: 3,200 sq. ft within the coronary heart of WeHo’s buying hall.
“L.A. has all the time been such an enormous a part of our group, so opening right here felt just like the pure subsequent step,” Guizio tells Fashionista through e mail. “Melrose has an iconic trend historical past, and I liked the concept of changing into a part of that story whereas making a vacation spot that feels distinctly Guizio.”
Photograph: BFA/Jojo Korsh
The shop was impressed by a home within the French countryside the place Guizio as soon as stayed that had “this easy heat and appeal,” she says. Working along with her pal and inside designer Brandi Howe, she evoked that ambiance via outsized floral furnishings, a pale inexperienced carpet and light-weight wooden shelving. “We took that feeling and combined it with the small print of a dollhouse to create an area that feels inviting and immersive,” she provides.
Photograph: Courtesy of Guizio
Photograph: Courtesy of Guizio
In line with the designer, the shop shares the model’s full assortment, together with all sizes (XXS to XXL) throughout ready-to-wear, denim, outerwear, sneakers, purses and extra. The Micro Mini Stretch Skirt ($78) continues to be a bestseller, together with the chiffon Ara Top ($128). Equipment are a current addition to the providing: Guizio launched its first in-house footwear assortment in Might 2025, adopted by purses this previous April. She told Fashionista on the time that she needs her model to be a “one-stop store” for her viewers.
Photograph: BFA/Jojo Korsh
“The model has actually discovered its footing within the final 5 years,” Guizio shared in the identical interview. “It grew to become extra of a life-style than a product. Individuals don’t know the model has been round for 10 years. We actually took our time.”
The flagship additionally carries a customized L.A. tee and limited-edition totes for the opening. Preserve scrolling for extra pictures of the shop and opening get together.
Photograph: BFA/Jojo Korsh
Photograph: BFA/Jojo Korsh
Photograph: BFA/Jojo Korsh
Photograph: BFA/Jojo Korsh
Photograph: BFA/Jojo Korsh
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