India’s resale pioneers haven’t had it simple. When Anvita Mehra and Jharna Gianchandani launched a designer resale platform in 2014, clients didn’t need their companions or members of the family discovering out they have been shopping for — and even promoting — secondhand items. “That’s how hush-hush transactions needed to be,” remembers Mehra. So, the pair determined to show that want for discretion right into a promoting level, naming the corporate Confidential Couture.
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