Maison Louis Marie’s new Los Angeles flagship is a full-circle second for founder Marie du Petit Thouars: Positioned within the bustling Sundown Junction space of Silver Lake, it is simply steps from the small studio wherein she launched the indie fragrance model 13 years in the past.
“After we noticed this area was accessible, we jumped on it as a result of I like Silver Lake,” du Petit Thouars tells Fashionista. Initially from France, she additionally lived within the neighborhood on the time (however has since decamped to Pasadena). “I believe it is very particular and I do not suppose I’ve ever seen a spot so inventive, such a mixture of individuals.”
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
The pristine-yet-cozy store is the perfume label’s largest location to this point, representing a full expression of Maison Louis Marie, which started as a candle model and has since expanded to comprise perfume oils, eau de parfums and a large breadth of physique merchandise. Designed in collaboration with Through Clover (additionally behind latest interiors for Alaïa, Dries Van Noten and Chloé), the Silver Lake area is supposed to really feel extra like an house than a retail surroundings. Mixing French and Californian aesthetics, it boasts clear, plastered arches and partitions with travertine, oak, tile, metal and concrete particulars and customized furnishings.
“I would like [customers] to be on a little bit journey the place it is calm, snug and peaceable they usually can uncover the entire assortment,” du Petit Thouars says. “Our web site, you may’t scent it. A whole lot of shops carry our product, however not all of them.”
Stocked in all places from Sephora to Bluemercury to Goop, the model stays totally unbiased with no exterior traders, which is noteworthy in an more and more crowded area dominated by massive conglomerates. Du Petit Thouars attributes the model’s success to authenticity and staying true to its DNA: It was impressed by (and named after) the founder’s great-grandfather Louis Marie Aubert du Petit Thouars, an 18th-century French botanist who helped inform the trendy examine of vegetation; a ebook of his sits on a espresso desk centering the shop.
“Our historical past is so completely different in comparison with different manufacturers,” she explains. “Once I began the model, the DNA was crucial and it was actually round my historical past and my household. And as we evolve, we at all times stayed the identical and we do not attempt to chase trends.”
Take a better look contained in the fantastically designed area — open now at 3920 Sundown Blvd., within the video above and pictures beneath.
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
Photograph: Pablo Enriquez/Courtesy of Maison Louis Marie
