As the kids’s style business prepares for an additional thrilling season, Playtime Paris returns with a recent new idea that guarantees to rework the standard commerce present expertise into one thing really unforgettable. This summer time, Playtime introduces Playtime Fest, a vibrant celebration the place style, creativity, life-style, and music come collectively to create an inspiring setting for manufacturers, patrons, and business professionals from all over the world.
Happening in Paris from June 28–30, Playtime Fest will welcome greater than 260 style and life-style manufacturers from 33 nations, presenting their Spring/Summer season 2027 collections in an environment designed to encourage discovery, collaboration, and innovation.
Junior Type Goes Behind the Scenes
Junior Type is delighted to announce that our very personal ambassador, Michele Solecki, can be reporting solely from Paris all through the occasion. Michele will convey our readers front-row entry to the newest traits, model discoveries, business insights, and behind-the-scenes moments instantly from the present flooring.
From rising labels to established business leaders, Michele can be highlighting the collections, conversations, and improvements shaping the way forward for youngsters’s style and life-style.
The Competition Spirit Arrives at Playtime
Following a season centered round connection and collaboration, Playtime’s new manifesto embraces celebration, creativity, and collective power.
“Playtime Fest” transforms the commerce present right into a multi-sensory expertise the place style units the rhythm. The idea encourages guests to decelerate, uncover, join, and be impressed by sudden encounters and recent concepts.
Music serves because the common language that unites exhibitors, patrons, creatives, and households, creating an environment the place enterprise and inspiration naturally come collectively.
Because the organizers describe it, Playtime Fest is greater than an occasion—it’s a second the place style, music, youngsters, household, and life-style create the proper concord.
Europe’s Main Youngsters’s Style Commerce Present
For almost 20 years, Playtime has established itself as the worldwide reference for the kids’s style and life-style market. By way of its worldwide commerce reveals and digital ordering platform, OrderWizz, Playtime connects manufacturers and patrons year-round whereas sustaining the intimate and galvanizing environment that has made it a favourite amongst business professionals.
This season’s Paris version continues to replicate the evolving wants of contemporary households with a fastidiously curated choice spanning:
Style
Footwear
Equipment
Life-style
Parenthood
Toys
Décor
Wellness
Swimwear and Beachwear
The exhibitor combine contains:
65% Style
20% Footwear
10% Life-style
5% Swimwear & Beachwear
With 74% returning manufacturers and 26% new exhibitors, patrons can anticipate a balanced mixture of trusted favorites and thrilling discoveries.
Worldwide Expertise Takes Middle Stage
This season’s prime exhibiting nations embody France, Spain, Denmark, Portugal, The Netherlands, Italy, the UK, Australia, the USA, and Brazil.
Notably thrilling is the rising worldwide presence from Australia and Brazil.
Pattern Areas To not Miss
Guests will uncover three devoted pattern areas designed to information patrons by means of the season’s key instructions.
Style Pattern House
Developed solely for Playtime by pattern forecasting company Future Snoops, this space explores two main Spring/Summer season 2027 themes:
Happenstance and Lull
Life-style Pattern House
Created by artwork director and scenographer Fanny Petit, this immersive set up explores our earliest musical reminiscences by means of a sensory expertise.
First Timers Pattern House
Devoted to rising manufacturers exhibiting at Playtime Paris for the primary time, this house showcases standout merchandise chosen by business specialists.
Creativity Past Style
Playtime continues to rejoice creativity past product collections.
The Artistic Studio will convey collectively twelve illustrators presenting their newest print collections and collaboration alternatives.
Guests will even uncover installations by artists François Grange and Carlyn Eden, whose multidisciplinary works discover themes starting from human connection and efficiency to marine ecosystems and environmental consciousness.
Competition Highlights
The Playtime Fest expertise extends properly past the exhibition cubicles.
Guests can get pleasure from:
A reside collaborative mural by artist Pauline Lemberger
Curated exhibitor-inspired playlists all through the present
Competition-style style spotlights shared throughout Playtime’s social channels
Youngsters’s workshops hosted by Lamprini and Poupette Biscuits
Competition magnificence pop-ups that includes glitter make-up and short-term tattoos
A night cocktail celebration with a reside DJ set
Business professionals may also take part in unique networking and academic alternatives, together with:
Espresso conferences with Kidding Company
Model picture consulting classes with Studio Unika founder Grethel
Future Snoops pattern shows
One-on-one forecasting consultations with pattern specialists
Good Vibes, Good Enterprise
As the kids’s style business continues to evolve, Playtime Fest provides a refreshing method that mixes commerce, creativity, and group. By mixing the power of a music competition with the experience of a global commerce present, Playtime Paris creates an setting the place inspiration and enterprise thrive collectively.
For patrons in search of the following breakout manufacturers, trend-forward collections, and significant business connections, Playtime Paris stays the vacation spot to find the way forward for youngsters’s style and life-style.
Keep tuned to Junior Type all through the present as Michele Solecki brings unique protection from Paris, showcasing the manufacturers, traits, and moments that may outline Spring/Summer season 2027.
Playtime Paris
June 28–30, 2026
Paris, France
Observe Junior Type for unique reporting, interviews, pattern highlights, and behind-the-scenes protection direct from Playtime Fest Paris.
