Demna continues to experiment in his try and propel Gucci to new heights. On the marketing campaign entrance, the Georgian designer (previously of Balenciaga) first sought out Catherine Opie for his debut marketing campaign outing. Demna then enlisted Mert Alas & Marcus Piggott (along with Kate Moss and Emily Ratajkowski) and went behind the lens himself for the “Generation Gucci” marketing campaign. This time round, with the disclosing of the 2026 Gucci “Monte Carlo” marketing campaign for the summer time season forward, Demna enlists the photographer Mark Seliger. The sun-drenched marketing campaign imagery unfolds throughout the ultra-glamorous district within the sovereign Principality of Monaco. Featured all through the Gucci marketing campaign are Amelia Grey, Emma Mae Koch, Kayako Higuchi, Tian Xiwei, Anok Yai, He Cong, Angelina Kendall, and extra.
The Gucci Monte Carlo Summer season 2026 Marketing campaign
Learn beneath the reactions of theFashionSpot’s discussion board members:
“Not unhealthy!” admitted BalkaniStaCouture upon first take a look at the marketing campaign.
“Loving this path for Gucci. Lastly, trying like luxurious,” famous RMDV.
“Should admit that Demna continues to impress me increasingly, with each passing Gucci marketing campaign. That is fabulous to have a look at! I really like the sense of polish, luxurious, and unapologetic glamour. To not point out the ultra-glamorous Monte Carlo backdrop. Amelia Grey seems to be unbelievable, and that shot of Emma Mae Koch is elegant,” raved vogue28.
Not everybody, nonetheless, was so impressed. “It feels very low cost and dated,” grimesisnotmother critiqued.
“The place’s the opulence?” questioned fenty.
“The forged doesn’t exude opulence and lacks energy,” Gonzalo complained.
See extra from the 2026 Gucci “Monte Carlo” Summer season 2026 marketing campaign and click here to affix the dialog.
