Matthieu Blazy continues to thrive as Chanel inventive director. Appointed in December 2024, the French-Belgian designer has been put in at considered one of vogue’s most prestigious positions for precisely one 12 months (having formally began in April 2025). The designer’s first official promoting marketing campaign for Chanel is right here for Spring 2026. Blazy enlisted Alec Soth for the event, opting to ditch the usual suspects. The American photographer ventured to Gabrielle Chanel’s Mediterranean Villa La Pausa, located within the hills of Roquebrune-Cap-Martin on the French Riviera. Soth captured a Blazy-approved ensemble forged of fashions for the event, together with Aditsa Berzenia, Awar Odhiang, Bhavitha Mandava, Cathy Simmons, Josephen Akuei, Latahlia Hickling, Loli Bahia, Marta Freccia, Noor Khan, Trinidad Castaño, Waleska Gorczevski, and Xiuli Jiang.
The Chanel Spring 2026 Marketing campaign
Learn beneath the reactions of theFashionSpot’s discussion board members:
“I’m achieved already with Blazy. All the things he does is so pedestrian,” known as out Creative instantly.
“It’s a bit underwhelming, however I just like the Awar Odhiang shot. I like the spirit of pleasure however that group shot may be very catalogue,” shared Lola701.
“The group shot is so corny and verging on cringy,” commented FashionPower.
Helmutnotdead used the phrase “tragic” to explain the marketing campaign.
“It’s all so tragic,” echoed discussion board member WAVES. “I used to be anticipating (perhaps I wasn’t) one thing higher. The group shot is so pedestrian I can’t even…”
“When will designers cease hiring artwork photographers for the cred of hiring an artwork photographer? They really suck at vogue. That is laughable,” an underwhelmed 90sfan exclaimed.
“After all of the impression Awar created by closing the present and the worldwide consideration it acquired, was it actually essential to run a marketing campaign with a number of fashions? I’m assured that Awar alone, or at most Awar along with Loli and Bhavitha, would have been greater than sufficient,” acknowledged kitsune21.
See extra from the Chanel Spring 2026 marketing campaign and click here to affix the dialog.
