You probably have been available in the market for a new bag recently, likelihood is you’ve come throughout Stand Oil. Established in 2018, the South Korean model has been slowly however absolutely carving out an reasonably priced nook of the market with stylish but timeless designs that work with most wardrobes, incomes it co-signs from A-list celebrities all over the world and viral standing on TikTok. Now, the model’s it-bag issue is additional intensified with its first-ever movie star collaboration, with none apart from LE SSERAFIM’s Huh Yunjin.
Borrowing its identify from the thick, honey-like linseed oil utilized in portray to create easy, shiny, and sturdy finishes, the model units out to make merchandise that, whereas ultra-popular now, may stand the check of time. “In artwork, stand oil is thought for turning into richer and extra refined over time, and we appreciated the concept our merchandise may have that very same sense of lasting worth,” Yun Jo, head of brand name communications, tells Teen Vogue.
“Moderately than being swayed by fleeting tendencies, we got down to design baggage that stay related and refined over time,” she continues. “On the time [the brand was founded], we felt like there was an area available in the market for equipment that balanced considerate design, sturdy high quality, and cheap pricing, whereas nonetheless feeling emotionally related to on a regular basis life. Our objective has all the time been to create items that combine naturally into day by day routines whereas expressing a particular but understated aesthetic.”
Hankeon Hwang, courtesy of Stand Oil
When LE SSERAFIM traveled to the US for the first time, Yunjin was seen sporting her Stand Oil bag adorned with ribbons. That small element was really one of many recollections that knowledgeable the collaboration, which options the mini Breezy bag, a smaller model of the model’s best-selling fashion, in a “misty white” colorway constituted of their vegan leather-based, and the Jenaissante charm set and scarf to go along with it, leaning closely into the bag attraction development.
It was exactly that aesthetic that first attracted Yunjin to the model. She tells Teen Vogue, “Again in 2023, I purchased a bag from Stand Oil for the primary time, styled it with a ribbon. I shared it on social media, and it unexpectedly went viral. Since then, I’ve been lucky to proceed constructing an excellent relationship with Stand Oil, which makes that bag extremely significant to me. So after I was designing this piece, I stored that reminiscence in thoughts and drew inspiration from the best way I styled it again then.”
