As a reminder, upfronts are when networks and streamers drag out the celebs of their present and/or premiering exhibits and make them do their greatest jazz fingers for advertisers so stated advertisers will shell out some money “upfront” — see! — to ensure they get their merchandise in entrance of viewers eyeballs as soon as the brand new TV season will get going. It’s additionally when networks announce their new slate of programming and/or no matter they’ve bought percolating. That is clearly not as concentrated now because it was once, as TV “seasons” have gotten far more fluid during the last ten years. However nonetheless! All of us persevere. Although I don’t know what anybody is selling anymore. I suppose I’ll simply make all of it up!
