Olivia Rodrigo was just lately introduced as the worldwide model ambassador for Lancôme. She was seen capturing a modern marketing campaign for the model, with a glance that feels contemporary, enjoyable, and summer-coded. Shot in a sun-drenched, poolside setting, Rodrigo modifications her signature edgy fashion for one thing much more clear but head-turning.
Olivia Rodrigo embraces summer season in $710 Alaia swimsuit for Lancome advert
For the shoot, she wears a $710 halterneck one-piece swimsuit from Maison Alaïa. It seems easy initially, however after cautious statement, the design reveals its construction, detailing, and craftsmanship. The design includes a semi-ribbed and textured white base with a clear criss-cross neckline. This wraps round her neck whereas framing her shoulders and collarbones.
The body-hugging ensemble matches her body effortlessly, as if it have been custom-made for her physique. The brilliant white tone enhances the ethereal, summer-ready aesthetic and stands out completely towards the intense visible parts. Throughout the marketing campaign’s totally different clips, the styling stays constant. In a single second, Rodrigo lounges on a vivid pink float in a pool with an ocean view behind her. This emphasises the marketing campaign and merchandise’ relaxed temper. In one other body, she wears oval white sun shades price $550.
The MM107 shades from the Mild Monster x Maison Margiela collaboration introduce a refined retro edge to her look. This enhances the simplicity of the swimsuit with out overpowering it. The marketing campaign particularly spotlights Lancôme’s Idôle vary and positions the Idôle Pores and skin Make-up Magnet Setting Mist as the first product.
As Rodrigo strikes by a summer season shoot with ease, the video brings out the model’s message of light-weight, long-lasting put on. The product delivers a glow so sturdy that it feels as if it’s barely there, as seen on the brand’s website. With Rodrigo as the brand new face, Lancôme goals to faucet right into a youthful, fashionable viewers as a legacy model.
