Jennie’s Frankies Bikinis assortment expands past swimwear to incorporate attire. Although the complete lineup has but to be unveiled on the web site, the model has shared that items will vary from shorts, mini clothes, hoodies, and tops to bikini units and one-pieces, all impressed by classic swimwear silhouettes, which Jennie fashions within the marketing campaign.
It additionally options three hand-crochet items—a gown, a high, and a cover-up—good for laid-back post-beach summer time evenings. Particular particulars unique to Jennie’s assortment additionally embody archival-inspired beading, silver {hardware}, and customized logos.
Jennie sporting the Lotus One Piece and Sophie High from her Frankies Bikinis assortment.Picture by Alessio Albi, courtesy of Frankies Bikinis
“I wished the items to really feel like summer time moments I really like: easy, a bit of playful, and straightforward to put on wherever,” Jennie mentioned in a basic press launch. “I used to be impressed by the concept of one thing that feels easy however nonetheless cute, like one thing you attain for with out pondering however all the time really feel assured in. It began from the concept of ‘swim-to-street’: reimagining swimwear as one thing that may be styled past the seashore and worn effortlessly in on a regular basis life.”
Jennie’s assortment with Frankies Bikinis might be accessible on frankiesbikinis.com and at retail companions worldwide beginning at 9 a.m. PST on April 2. See among the key photographs from the gathering’s marketing campaign, with particular fashion references, within the scroll gallery under:
