For Rebecca Henry and Akua Shabaka, trend is a household affair. The mother-daughter duo first launched their trend model, Home of Aama, as a small upcycling mission in 2013. It has since grown right into a luxurious trend home showcasing the fantastic thing about Black historical past and ancestral storytelling.
Their multigenerational creations weave wealthy colours, expressive prints, and silhouettes right into a palette of assertion pieces-turned-wearable artwork. Their collections evoke their household’s Southern and Caribbean roots with such names as Bloodroot, Salt Water, and Folks Grounds. It’s no marvel their distinctive views are steadily noticed on crimson carpets worn by such celebs as Gabrielle Union, Ayan Broomfield, and Sarah Jeffrey and graced the pages of Vogue, Harper’s Bazaar, InStyle, and extra.
Now, Home of Aama is bringing that storytelling to The Bomb Vogue Present LA on October 14, introduced by Cadillac.
Earlier than the present, we caught up with the duo to speak about their inventive course of, the tales behind their designs and what company can anticipate from their upcoming presentation.
FASHION BOMB DAILY: How would you describe your design aesthetic?
HOUSE OF AAMA: Home of Aama’s aesthetic is rooted in folklore, familial reminiscence, and Black cultural traditions, notably these of the American South and the Caribbean. We start with analysis: household images, oral histories, music, and archival supplies and translate these discoveries into silhouette, print, and texture. As a mother-daughter design apply, our work additionally holds a dialog between generations.
What makes it distinctly ours is that relationship between private historical past and creativeness: the clothes carry tales, however they’re made to develop into a part of another person’s life.
FBD: How do you outline luxurious? What function do craftsmanship, supplies and element play in that definition?
HOUSE OF AAMA: For us, luxurious is care made tangible. It lives within the high quality of a fabric, the thought behind a silhouette, and the eye given to how one thing is constructed and feels on the physique. Craftsmanship offers our tales a bodily kind, so each selection from cloth to ending helps talk what we worth. We additionally take into consideration luxurious via the issues our households have stored and handed down. An object turns into valuable via each its making and its use, gathering that means over time.
FBD: What excites you most about decoding a luxurious car via your individual inventive lens?
HOUSE OF AAMA: We’re fascinated by how two completely different expressions of American luxurious can come into dialog. Cadillac has a robust presence in cultural reminiscence, notably via music and movie, and people are additionally sources we return to in our work.
The VISTIQ in Radiant Purple offers us a chance to discover colour, proportion, and presence via items from our collections. We’re fascinated by how the clothes and The VISTIQ can complement each other whereas every retaining a definite id.
FBD: With out giving an excessive amount of away, what can company anticipate out of your assortment? What particulars ought to they search for when seeing the seems to be for the primary time?
HOUSE OF AAMA: We’re bringing collectively a number of Home of Aama items with saturated colour, expressive prints, and contrasting textures. Friends will see fluid silhouettes alongside knitwear, with wealthy blues in dialog with hotter reds and golds. Look intently at how the art work interprets throughout completely different supplies, and the way the materials catch the sunshine and transfer with the physique. Music and cultural reminiscence are recurring threads in our work, and this presentation provides one other method to expertise these tales.
