Donna Karan New York has returned to one in every of its most acquainted relationships for Fall 2026: the lady and New York Metropolis. This time, Kendall Jenner takes centre stage, photographed by Mert Alas in a marketing campaign that makes a convincing case for black cherry as the color to hold us into autumn.
The marketing campaign marks the primary since Donna Karan’s relaunch to be photographed throughout New York, with Kendall shifting between metropolis streets and the again seats of automobiles whereas sporting a wardrobe that leans closely into the model’s late-’80s and ’90s codes.
There’s a direct reference to a late-Eighties Donna Karan marketing campaign photographed by Dennis Piel and starring Rosemary McGrotha, which adopted the mannequin’s internal monologue from inside a limousine as she arrived in New York. Right here, the premise has been up to date with Kendall imagining she has the town solely to herself, set to INXS’ ‘By no means Tear Us Aside’.
Nevertheless it’s the garments, and significantly the color palette, that bought me on this marketing campaign.
Black cherry runs by every thing from the hosiery and knitwear to leather-based outerwear, equipment and velvet tailoring, and I’m already bought on the shade. It has the impression of burgundy however feels darker and moodier, particularly when a number of variations of the color are worn collectively.
One of many strongest photographs sees Kendall in a black-cherry velvet go well with, whereas elsewhere she wears Donna Karan’s archival bodysuit, reworked for Fall 2026 with an extra-wide belt. A draped wool-jersey jacket and skirt are layered beneath a leather-based coat, persevering with the tonal dressing that dominates the marketing campaign.
Mert Alas
Deep espresso brown offers the opposite main color story, working significantly effectively alongside the black cherry and gold equipment.
After which there’s the full-length sequin gown. After a lot leather-based, velvet, suede and knitwear, the metallic column modifications the tempo whereas nonetheless sitting comfortably inside the marketing campaign’s after-dark New York setting.
Mert Alas
Equipment embrace the Black Cherry Leno bag, the Cashmere Tote in Chocolate Suede, sculptural gold jewelry and eyewear.
Jenner stated of the collaboration, “Donna Karan has all the time embodied confidence and easy sophistication, qualities I actually join with.”
For me, this marketing campaign works as a result of Donna Karan hasn’t tried to reinvent what individuals affiliate with the label. The bodysuits, velvet tailoring, leather-based coats, gold jewelry and deep autumnal colors all converse to a longtime Donna Karan vocabulary, whereas Kendall is sensible as the lady sporting them in 2026.
And if black cherry wasn’t already in your autumn temper board, I believe it’s now.
Inventive Route: Trey Laird
Pictures: Mert Alas
Styling: Jessica Diehl
Hair: Chris McMillan
Make-up: Mary Phillips
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