Must Read: Bella Hadid Stars in Alo's Latest Campaign, Boring Not Com's Identity Is Unveiled

Bella Hadid Stars in Alo’s Newest Marketing campaign

Bella Hadid is the face of Alo’s new wellness-centered marketing campaign, photographed in Los Angeles by Mert & Marcus. Styled by Mimi Cuttrell, Hadid poses within the model’s Pre-Fall 2026 assortment. {Fashionista inbox}

Unveiling Boring Not Com’s Identification

Puck‘s Lauren Sherman investigated the id of the voice behind Boring Not Com, an unfiltered style commentary Instagram account. Whereas it’s nonetheless unclear whether or not the account is run by a solo handler or a crew, Sherman traced it to artistic director and stylist Rasharn Agyemang. His identify is talked about in quite a few nondisclosure settlement model offers, and Boring Not Com’s cynical voice matches Agyemang’s work, per Sherman. Agyemang didn’t reply to the publication’s request for remark. {Puck/paywalled}

Shein Targets a $30 Billion IPO Valuation

Shein is reportedly concentrating on a $30 to $40 billion valuation for its preliminary public providing (IPO) in August. Potential IPO traders are presently pushing for a valuation round $30 to $32 billion. Though the ultimate value has not been set, the valuation mark displays the numerous annual decline the fast-fashion firm has skilled. (Personal fundraising rounds valued ​Shein at $98.2 billion in 2022.) {Reuters}

Hugo Boss Shares Q2 2026 Gross sales

For Q2 2026, Hugo Boss reported a 9% drop in gross sales to €905 million (roughly $1.04 billion). The drop is because of macroeconomic uncertainty and geopolitical tensions impacting world client demand, per the press launch. Nonetheless, the corporate stays optimistic about its turnaround plan, which incorporates chasing youthful customers, sharpening its product assortment and optimizing world distribution. {Hugo Boss}

Ferragamo Sees Gross sales Development for Q2 2026

Ferragamo noticed a 4.6% leap in income at €259 million (roughly $298 million) for Q2 2026. Direct gross sales to prospects rose 6.6%, whereas wholesale gross sales elevated barely by 0.2%. The enterprise progress is because of Ferragamo’s new strategic initiatives — product effectiveness, retail excellence and a focused communication technique — to spice up model desirability and long-term buyer loyalty. {Ferragamo}

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