Each on and off the ice rink, Alysa Liu has change into a mode inspiration. Each daring assertion she makes—whether or not it’s with piercings, tattoos, hair dye, or fashion—by no means goes unnoticed. Now, she is ensuring your back-to-school necessities are lined, starring in Nike’s new Studio Fleece marketing campaign alongside the likes of fellow athletes corresponding to Jazzy Davidson, Sha’Carri Richardson, and Lauren James, in addition to stars like aespa’s Karina, amongst others.
Unveiled on July 30, the sportswear large’s new marketing campaign celebrates the launch of the Studio Fleece, a variety of latest, improved sweatsuit items—from cuffed sweatpants to each full-zip and pullover hoodies and far more—with new proportions, finishes, and key particulars to make up the right versatile arsenal for each day life and that Nike is asking “the last word uniform for the on a regular basis athlete.”
“We thought by means of each element to create the last word uniform for on a regular basis life, with a Nike-only lens of efficiency innovation and product obsession,” Jill Gonzalez, senior supervisor of product line administration at Nike, tells Teen Vogue.
For the brand new line, Nike acquired perception from greater than 300 ladies around the globe to tell the design decisions, together with Alysa Liu. To have a good time the launch and her involvement within the improvement course of and marketing campaign, Teen Vogue sat down with the 20-year-old determine skater to speak about what makes Studio Fleece stand out, her go-to comfortable items, and her most popular back-to-school styling tips.
Alysa Liu: Truthfully, each. I really feel like I’ve a duality as a result of as an athlete, we have now our exercise apparel, after which I additionally love vogue so I can actually get into it, however I like to try to incorporate it into my skating or once I work out and stuff like that. And with Studio Fleece, it is very tremendous comfy. I really like to bounce and do choreography, and that is a part of my job as a determine skater. However with Studio Fleece, you would simply throw on a pair of sweatpants and get to dancing. That is actually the way it’d be. And so I do not know, I believe each are very me.
