Identical to Prada, Miu Miu’s promoting campaigns simply merely don’t hit like they as soon as did. Lengthy gone are iconic moments like Drew Barrymore posing for Ellen von Unwerth or Kristina Tsirekidze falling within the pool for Vincent Peters. Quick ahead to the current day, and Miuccia Prada serves up Hailey Bieber and Xiao Wen Ju because the face and embodiment of the Fall 2026 assortment. Set in a abandoned automobile park at dusk, the women pose below the road lights within the eerie setting, as they every pose solo through the lens of the photographer Zoë Ghertner (full with styling from Lotta Volkova).
Hailey Bieber & Xiao Wen Ju for the Miu Miu Fall 2026 Marketing campaign
Learn under the reactions of theFashionSpot’s discussion board members:
“This model bores me to demise. By no means bought the hype,” shared Creative the second the marketing campaign struck.
“Lol, Hailey Bieber once more? What have we achieved to deserve this?” requested ellearchivist.
“I all the time have excessive expectations, and these days I preserve ending up disenchanted. It offers lookbook at finest,” critiqued discussion board member prylvi.
WAVES cried out: “It’s all so insipid. The pictures is horrible.”
“This appears to be like like a brilliant low-budget shoot,” famous a disgusted TomBlanksFullFatMiuMiu.
“These are essentially the most unimpressive pictures I’ve ever seen,” famous Squizree.

See extra of Hailey Bieber and Xiao Wen Ju from the Miu Miu Fall 2026 marketing campaign and click here to hitch the dialog.
